FOR PRODUCT OWNERS WHO WANT TO BREAK FREE FROM THE DELIVERY TRAP

LEARN THE STRATEGIES THAT ARE TRANSFORMING PRODUCT OWNERS FROM
ORDER TAKERS TO VALUE-DRIVEN LEADERS

LEARN THE STRATEGIES THAT ARE TRANSFORMING PRODUCT OWNERS FROM
ORDER TAKERS TO

VALUE-DRIVEN LEADERS

Master Discovery & Validation techniques to elevate your product’s success and accelerate your career growth

The truth is, in 2024 Product Owners need to do more than implement stakeholder requests

POs who don't have Discovery & Validation skills often fall into traps such as:

  • Developing features that go unused, while competitors deliver what users really need

  • Wasting valuable time and resources on building the wrong solutions

  • Struggling to gain stakeholder confidence and establish credibility in your role

  • Missing out on growth opportunities and becoming less relevant in a competitive market

WHY YOU SHOULD DO THIS CLASS?

  • LEARN HOW TO BRIDGE THE GAP BETWEEN STAKEHOLDER DEMANDS AND USER NEEDS

    Balance and align stakeholder priorities with what truly adds value for your users, ensuring your product delivers meaningful outcomes.


  • ENHANCE YOUR DECISION-MAKING WITH DATA-DRIVEN INSIGHTS


    Develop the skills to make informed decisions based on real user data and validation techniques, reducing the risk of building features that don’t resonate.

  • TRANSFORM YOUR APPROACH FROM REACTIVE TO PROACTIVE

    Shift from simply executing orders to taking a strategic role in guiding product development, driving your team towards greater impact and success.

  • BOOST YOUR CONFIDENCE AND INFLUENCE IN PRODUCT DISCUSSIONS


    Gain the tools and knowledge to confidently advocate for user-centered practices, making you a more influential voice in shaping your product’s direction.

  • ACCELERATE YOUR CAREER GROWTH


    Mastering Discovery & Validation techniques positions you as a more strategic and effective Product Owner, opening up new opportunities for career advancement.



  • BE ONE OF THE FIRST TO HOLD THE NEW PPDV SCRUM.ORG CERTIFICATION

    Stand out in the industry by being among the first to complete this cutting-edge course and earn your Professional Discovery & Validation (PDV) certification. The class will be launched officially in early September, and so you'll be one of the first to do the exam.

SEE WHAT OUR CLIENTS ARE SAYING

LEARN FROM A SEASONED EXPERT

Lipe Andrade is a consultant, business owner, and Professional Scrum Trainer with Scrum.org. He boasts 12 years of experience guiding companies across a variety of industries—including Banking, Oil & Gas, Government, and SaaS startups —to leverage OKRs, Scrum, and Agile product management practices for optimal results.

WHY TRAIN WITH LIPE?

  • He Practices What He Preaches

    With 12 years in the agile trenches of large corporations, Lipe now applies those principles daily in his entrepreneurial ventures, including founding the startup Motorly and the unique Pub & Barbershop London 1920.

  • Excellent Teaching Skills

    Felipe is praised for his ability to make complex concepts easy to understand through dynamic, inspiring, and pragmatic classes filled with real-world examples from his extensive career. Knowledge is valuable, but effective communication makes it impactful.

  • Proven Track Record

    Lipe has empowered dozens of Product Owners to escape the delivery trap, even in regulated industries like banking, and government, helping transform their approach to Agile product management. His hands-on Agile expertise also spans multiple countries, including UK, New Zealand, Australia, and Brazil.

  • He Practices What He Preaches in REALITY


    Besides having spent 12 years in the agile trenches of large corporations, Lipe founded the startup     Motorly and also an unique Pub & Barbershop London 1920. In his new entrepreneurial ventures, he lives and breathes the principles he teaches in this course, applying them on a daily basis to improve his own return of investment.

  • Excellent Teaching Skills


    It doesn't matter if you have a great wealth of knowledge, but can't communicate it effectively to your students. Felipe is praised for his dynamic, inspiring, yet pragmatic classes, filled with real-world examples from his extensive career, making complex concepts easy to understand and apply.

  • Proven Track Record & Diverse Industry Experience


    Lipe has helped dozens of Product Owners break free from the delivery trap, even in highly regulated environments like banking, transforming how they approach product management. With hands-on Agile experience across a wide range of industries—including Banking, Oil & Gas, Entertainment, SaaS, Architecture, and Marketing — Lipe brings a wealth of knowledge gained from working in multiple countries, including the UK, New Zealand, Australia, and Brazil.

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